The Scorecard has its own logo and brand materials. This helps householders to recognise the program and to benefit from it. For example, the branding assures householders that they can use the star rating to compare between homes, or to help consider home upgrade options to improve the star rating.
It is very important that there is consistent and appropriate use of the Scorecard logo, star rating and branded material. The Brand Guidelines and Marketing Tool kit have been developed to support this important objective.
All materials that use the Scorecard logo or brand materials must follow the Brand Guidelines [PDF File - 774.0 KB].
Only endorsed not-for-profit organisations, councils and businesses ('intermediaries'), as well as accredited assessors may use these brand materials. Any other use will be approved on a case by case basis.
Any use of the logo or brand materials must follow the guideline and this requires the materials to be approved by the Department. Endorsed intermediaries may submit materials for approval to firstname.lastname@example.org by using this form, prior to the materials being publicly released.
Intermediaries and assessors promoting the program are part of the public face of the program. A consistent message protects the reputation of the program and helps build a common understanding of the benefits of participation. The Marketing Toolkit, in conjunction with the Brand Guidelines, is to be used as a guide for Scorecard program messaging.